Equinox earns Travel Green Wisconsin certification

The Wisconsin Department of Tourism has designated Equinox – The Body & Soul Boutique a member of its Travel Green Wisconsin™ program. Travel Green Wisconsin is a voluntary, affordable certification that reviews, certifies, and recognizes tourism businesses that have made a commitment to continuously improve their operations in order to reduce their environmental impact.

To qualify for certification, the business must earn a minimum of 35 points as defined under their Basic Requirements. Equinox earned a total of 49 points as it has initiated numerous “green” practices into their business.

Equinox has been certified as a GREEN SPA with their Eminence Skin Care line. Every time an Eminence Skin Care active organic or Biodynamic product is purchased, a portion of the proceeds is put towards planting a tree to help clean our air. Thanks to Equinox, almost 1,000 trees through the “Forests for the Future” program have been planted since November 2012.

Equinox has taken further efforts to go “green” by installing cork flooring last year, which is both recycled and durable, and by replacing all paper towel in their washrooms with hand towels. Also, Equinox adds essential oils to their drinking water to increase the release of toxins so the water keeps longer and there is no need to dispose of it daily.

Equinox has been highlighted for its exceptional environmental performance and efforts to educate the community about sustainability. It joins these Kenosha Area businesses that are already Travel Green certified: Kenosha Public Museum, Civil War Museum, Dinosaur Discovery Museum, Kenosha Area Transit, Richard Bong State Recreation Area, and the Kenosha Area Convention & Visitors Bureau’s two Visitor Information Centers.

Travel Green Wisconsin™ was the first of its kind in the nation and serves as a model to promote environmentally-friendly practices in the tourism industry. The program is unique for its inclusion of all tourism-related businesses and organizations including but not limited to attractions, events, accommodations, outfitters, restaurants, retail, visitor centers and more.